Oftentimes when I talk about Pure-Line Plumbing I tell people we’re “home of the crack-less plumbers”. It usually elicits a chuckle out of the audience, which is always fun, but it’s something we consider seriously important. We make sure there’s no plumbers crack by including a belt with our uniforms, and our technicians always have their shirts tucked in.
What’s Crack Got To Do With It?
When I ask you to think of a plumber, what’s one of the first images to come to mind? Is it something like this?
Photo found on Butts N Cuts
Why the big deal?
First, our customers should feel comfortable having a plumber in their home and/or place of work. They won’t have that awkward moment of seeing crack and having to avert their eyes. Everyone knows once you see something gross, or out of the ordinary, you can’t help but look no matter how hard you try not to. And while plumbers crack makes for funny social media posts, it can make for a super uncomfortable situation in person.
Second, it’s human nature to judge others by what they wear, and we don’t want to diminish our techs’ expertise due to a crack showing. These guys are not only the best at what they do, they love what they do. That’s what we hope our customers take away from their encounter with us. Crack kills that perception.
What our customers say.
Sometimes things are better said by the people we serve than by our own professions. Their words are at least more impactful. Here are some examples of the way we want ALL our customers to feel about us:
“As a contractor who works with plumbers every day, Pure-Line is simply the best!! On time, professional, clean and polite. We only work with sub-contractors that reflect our company policies of quality-professionalism-integrity and we are glad to have Pure-Line as a part of our team!” – Jeremy Payne
“Edwin and Pure-Line were professional, timely, uniformed, friendly, and knowledgeable. The work was done exceptionally well. Would highly recommend and use again.” – Christine Weiss
And this may be my favorite:
“After calling you this morning, I had a tech at my house within 30 min. After digging, cutting tree roots and repairing a busted water line for almost 2 hours you all made it possible for me to take a hot shower. The service I received was beyond exceptional and the price was less than anticipated. Believe it or not, I never saw the first “crack” and yes I was looking. LOL” – Michael Decker
Since we only get one chance to make a first impression, we want it to be the right one. We value our customers and we value ourselves. We’re not gonna let some little (or big) ole plumbers crack get in the way!